Yuengling x Field & Stream Outdoor Legends Program

The Yuengling x Field & Stream partnership unites two iconic American brands that celebrate tradition and adventure. With this program, we wanted to create nostalgic visuals that gave the feeling of rustic camping trips that we all have experienced with our families. These trips are often fond memories that include great stories and even better beer to share around the campfire. 

This program was designed using a collage-like style mimicking the look of an old journal where memories are scrapbooked. Roughly hand illustrated scenes and elements from old Field & Stream magazine covers are included to promote an organic feel.